In this article you will learn about an easy way of finding out whether duplication of content occurs on your website.
Step 1: With www or without?
When creating a website and selecting a relevant address, we should remember that our site should be available only under this address. Otherwise, duplication will occur. Therefore, if we decide to use an address with ‘www’, we should remember to setup the 301 redirect. This way, a user who enters the address without the ‘www’ prefix will be automatically redirected to the proper location. This type of indexing also allows us to de-index an unwanted URL from the search engine.
Let’s also remember to check whether the site is available with the ”/” character at the end, or without it. Here the best choice is to select a URL without the additional character.
Step 2: Google
Further steps in searching for duplicate content should be done in the search engine itself. By entering a simple query:
site:www.ourwebsite.com + content
We may learn whether a given piece of text was already duplicated on one of our subpages. If that is the case, we will encounter more than one address in search results.
We may also find out whether content published on our site was copied by other websites. In order to do this, copy a short portion of text in quotes. If our text is not unique, other websites that contain it will also appear.
Step 3: Google Search Console
Another way to make sure that our site does not suffer from content duplication is to use the Google Search Console. Thanks to it we can easily learn which metatitles or descriptions are duplicated. In order to do this, enter the ”Status in Search Engine” tab and then go to ”HTML Enhancements”. Every website owner should make sure that their site contains original and unique Title and Description fields.
Step 4: Google Analytics
The third method is to use Google Analytics. When logging in your account and selecting the site that we wish to analyze, we should navigate to the ”Behavior” Tab -> ”All pages” and then click ”Page title”.
The next step is to export data into Excel and analyze the tile of each page. Duplicated titles should obviously be avoided.
Step 5: Xenu
Another tool useful in detecting duplicated titles and descriptions is a tiny application called Xenu. It is tiny, but very powerful at the same time. When exporting a report to Excel we may filter out all duplicated meta content, and correct it after verification.
Thanks to this tool we will also observe all links within the structure of our site. We may find redundant addresses that possibly cause duplication – in such case, it is worth checking them in terms of their indexing status in the search engine.
Step 6: Copyscape.com
There exist search tools that will help us detect duplication of our content on other sties. One of them is Copyscape.com. After entering the address in the search tool, we obtain a list of locations where copies of our content exist.
Step 7: Siteliner
Siteliner is another simple and intuitive tool that will help us detect duplication. It provides us with a whole bundle of information, concerning other aspects of our content as well.
Step 8: Google Alerts
What is Google Alerts? It is a tool that allows for up-to-date tracking of information pertaining to a given subject. By setting up an alert – for example to be received daily – we will obtain emails concerning the appearance of phrases that we are interest in. We may simply add a part of our text and Google will be looking out for new content that is similar to ours! However, remember to setup a proper frequency of emails – otherwise your mailbox will be flooded with emails.
As we already know, Google places great emphasis on content – such that should be unique and valuable. This is why the Panda algorithm was created – for verification of the quality of content on webpages.
Ignoring duplication of content is simply not worth it. There are simple tools that allow for detection of duplicated content. Before we start using them, we should conduct a thorough audit of our website – which is the only way to learn what should be fixed or improved.
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