Google is changing on a daily basis. Because the search engine is with us nearly all the time, these changes are often imperceptible. However, if we moved back in time by a decade, we would be shocked at how modest and archaic the site would seem.
Figure 1 This is the Google seen by visitors on January 1st, 2005.
Functions offered in 2015 would probably seem bewildering from the perspective of 2005. In the past, we were content with typing a query and obtaining a particular website – today most people would find such functionality minimalistic – to say the least. After all, the more you have, the more you want – the number of functions offered by the search engine is constantly growing. At present, the Polish version of Google offers around 60% of all features deployed or tested on the American market.
The first type includes functions related to organic search. Polish users can already use the majority of them. These are organic results with the following attributes:
- virtual path,
- rich snippet,
- full links,
- extended number of links (from meta),
- built-in search engine,
- video thumbnails,
- recipe thumbnails,
- discussion board threads,
- event calendar.
For a better understanding of the aforementioned enhancements, let us look at the image:
Figure 2 Organic result with a virtual path.
Figure 3 Organic results with built-in search.
Figure 4 Discussion threads in organic results.
Figure 5 Recipe thumbnail with a rating.
Figure 6 A rich list on basis of songs by an artist.
Another group is vertical results. Each block of vertical results occupies the place of a single organic result. For example, if we wish to make sure what the current standards in female beauty are, we may ask Google to “show us a beautiful woman” or simply type “the most beautiful women images”. Results of this kind will appear:
Figure 7 Thanks to Google’s search results, we may learn that Mona Lisa’s beauty is timeless.
An extension that appears very often is the so-called knowledge panel, that obtains data from different sources (e.g. from semantic markup) created by human authors. Thanks to this, when typing the name of a famous person or a popular brand, we may obtain concise information quickly.
Figure 8 Different varieties of the knowledge panel.
Google is also up-to-date with the latest events. When typing a phrase related to an important recent event, results will include breaking new about the subject.
Figure 9 News from the past few hours.
Moreover, Google offers extended information cards. This way, we may learn about the debt of a given country or the birthday date of a famous politician at the very top of the search engine.
Figure 10 Quick access to knowledge thanks to extended information cards
If we are planning to visit a given location, we may check when it is crowded to the limit. This will help us save time and choose the best moment for a relaxed visit.
Figure 11 When planning a museum trip, one should avoid crowds.
In the US, the search giant offers even more kinds of search results. If a given modification is found to be popular among users, it is deployed in other local versions of Google. As stated earlier, the capabilities of the Polish version of Google are a bit limited, but we are looking forward to these new forms of search presentation.
Figure 12 Book an appointment.
Figure 13 Extended articles with additional information.
Figure 14 Twitter Slider that presents the latest tweets.
Figure 15 Thanks to the medical panel we may learn how to treat the most common ailments.
Figure 16 Call a friend? No need for that, Google can help us replace the tire or find a particular spot in the urban jungle.
Figure 17 A quick glance on the menu, and we already know what we will be eating for dinner.
We must keep in mind that Google is developing at a tremendous pace, and so our services should keep up with it. We must enhance our websites so that they can feed Google with proper information. A similar article next year will contain many new features, unheard of today.
At MakoLab, we are aware of the growing importance of semantic data for Google’s search engine. Our expertise in schema.org allows us to optimize websites for more accurate search results. Thanks to this, they are interpreted and displayed more accurately among search results, reaching their target recipients in an attractive and useful form. The world is changing and so is Google.
To learn more about our activities in the field of Semantic SEO, click here.